MBT UK

Intention to create a classic brand of the MBT sandals

The Ruian signpost Shoes Co., Ltd., chairman Nguyen cotton Yin is a partnership to establish the three brothers, it can be said is a fully-fledged family business, brother Sa always remind myself to break the pattern of family management, since the beginning of starting a business Brothers consistent, highlighting the concept of development. A few years ago, they proposed "development is the truth, the market is leading, quality of life, and efficiency is the core" business philosophy, in recent years, according to the development of the situation, put forward "to grasp the development opportunities, competition and gain the initiative, The results remain sober leap "of new ideas and innovation to carry out all activities of the family declared, corporate philosophy and new ideas imperceptibly in the hearts of the staff whom the operation.

MBT sandals production base - Suzhou Industrial Park, Ruian City landmark Shoes Co., Ltd. with its "roadmap" brand power to do the MBT sandals production base oriented roadmap to create a classic brand of MBT sandals.

Intention to create a classic brand of the MBT sandals

China's accession to the WTO "will the footwear industry to the international market. Can only rely on the reputation of a brand is essentially their own product quality, good product monument, a prominent personality, is the advantage of the development of the footwear industry in Wenzhou.


Intention to create a classic brand of the MBT sandals


The brothers agreed to pay close attention to product quality


Breakthrough family management over to the modern enterprise management, the first thing is to shape the image of the good business. A successful brand image can create the corporate organization and its brand image in the minds of consumers a signpost in order to shape the image, mbt shoes, change of corporate name, trademark, logo and business name unification. The new company logo with red and white circular pattern-oriented "roadmap" to guide the direction of development, it means that the road signs clear thinking, sufficient energy, the development of unconventional thinking.

Oriented signposts so that consumers unknowingly signpost brand to produce the most profound impression, and tell consumers to express consumers' trust in the road signs, signpost enterprises in the right direction, steadily forward, work hard to find the image in order to accurately positioning, they invited a number of planning company to whom advice a few easy image manual, design and wide range of shows on behalf of the self-image, corporate identity, to expand the awareness of enterprises and products in the market and people's minds. Carried out in the staff I am a "roadmap" and "roadmap" indisputable brilliance series of activities, and maintain the product in the same industry do have my new, new excellent "maintain the corporate image, but also Because of this, the credibility of the enterprise in the market has greatly improved the image in the minds of most people is getting better and better.


Shaping the image to improve the reputation


A brand has been able to attract consumers, in addition to its own product quality and product features. More in this brand behind many value-added, or call the intangible value. These intangible value of culture, lifestyle, there are some historical heritage, but to help express the intangible value of the product quality.

In order to grasp the quality, and strengthen the quality system, the company has invested heavily in experts from staff training to start a phased program of comprehensive training for staff, for several years they manage solid, down-to operate, staff experience "I do" to "I do" process. IS9000 system, the documents do, has become increasingly conscious of the habit. In addition to the company's quality policy, program files, changed the change, each change, improving the time, to a greater carefully, to a greater operability. From the MBT sandals MBT Kisumu, blue and gray appearance to the connotation from the source to the process, constantly understanding of consumer needs, so that consumers want, we have, the market will be popular, we also have. "