MBT UK

mbt change Dream all things are possible

mbt official website at the same time, because I was the founder and shareholder of the company, I was involved in major strategic decisions, which is in line with the corporate governance structure of a model. Previously, there was a rumor, MBT came to Beijing office receptionist turned away, before he lit the torch of the Beijing 2008 Olympic Games. "As the company grew, some of my ideas imposed on a product, or imposed on a business model, this situation less and less, but in fact to accomplish a brand to establish a modern enterprise , the establishment of technology research and development, industrial manufacturing, marketing, retail, brand and marketing processes, this is not the ability of a person, or even not a company's ability sufficient to complete.


I started to do the first item, trying to do the sports brand in China, we want to show the Chinese culture, showing the sporting culture, this has not changed. Specific business goals, organizational restructuring, brand DNA brainstorming, Zhang Zhiyong, CEO, presided over and guide the internal discussions at this time mbt shoes, hidden in the board of directors. Of course the market is changing, society is changing, in the performance of the methods and means of communication has changed to be more in line with modern needs. After in sports marketing, product development, marketing, and you all can see the idea of change.